![](https://framerusercontent.com/images/q28v2pu8nMDyXIMmLtKlhpKCTg.png)
Designer, Leader, & Product Strategist
Let's build something incredible together!
About Me
I'm a designer and leader who thrives in an environment full of problems to solve. With a passion for building tools and people, I've worked at fast-growing B2B and B2B2B companies and owned/operated a few of my own.
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Product Design
I'm a designer/builder at heart that thinks a lot like a PM. I geek out over big problems, systems, and opportunities where a lot of ambiguity and risk exist.
Team Leadership
To be happy, productive, and impactful, teams need a clear vision, a playbook for decision making, and a structure to measure success.
Research & Strategy
How do we know something is a need? What has to be true for users to adopt our solution? Are there consequences to a design or feature that are worse than the original problem?
Design Evangelism
Designers have the unique ability to rally people together for the sake of the customer. If a company doesn't value design, it's up to designers and design leaders to illustrate it.
Etta Travel App
Redesigning Deem's corporate travel app to accommodate the new Etta brand and white-labeling for companies like Apple.
Design Strategy & Leadership
Research
Journey/Experience Mapping
Information Architecture
Concepts & Prototyping
Stakeholder Management
Presentations
Enterprise for Business
Giving an outdated booking platform a new lease on life through business mobility services.
Design Strategy & Leadership
Research
Journey/Experience Mapping
Information Architecture
Concepts & Prototyping
Stakeholder Management
Presentations
Ryan is an incredibly talented Product Design Leader who always tackles problems conceptually at a high level, and executes with great attention to detail. Overall, he is a key player in building thoughtful products and isolating the core needs of its users.
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Sarah Tolani
Head of Design
He is truly like a Swiss army knife, combining design knowledge, strategic thinking, and business experience. This combination makes him a key player when having to face hard challenges and work with different stakeholders and cross-functional teams.
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Mia Ines Castro
Senior UX Researcher
I just enjoyed working with him. He approaches things with humor and humanity, and sense of getting it done. I would work with him or for him any chance I can. Ryan is one of the most steady, level headed and fun designers I have worked with.
![](https://framerusercontent.com/images/pzy2mlwjGhAMNcEKCQbIW7YlCl8.png)
Mhaire Fraser
Principal Design Researcher