I love to build things that matter.
Work History
Deem - Product Design Director
Mar 2020 - May 2023 | San Francisco, CA (Remote)
Helped grow, lead, and mentor an international group of designers, researchers, and UX writer, cultivating a team culture around honesty, psychological safety, experimentation, and learning.
Led and managed designers, research, prototyping, and strategy for high-priority projects and initiatives, including:
Redesign of Deem’s corporate travel app, Etta, to accommodate white-labeling and full rebrand. Learn more
Mobility and Traveler Companion teams, with goals to increase post-booking and in-trip engagement, including launch of Uber Reserve integration
Enterprise for Business platform, creating a single, unified experience for Enterprise Car Rental’s business customers. Learn more
Redesign of Deem’s platform console, including multi-tier site admin, policy engine, travel services, and permissions management.
Implemented jobs-to-be-done frameworks and journey/service maps for travelers and our B2B customers across the organization
Partnered with fellow PED leaders in discovery, research, strategy, roadmap planning, design principles and goals, and stakeholder management and vision casting
Increased productivity and collaboration across the product team and organization by spearheading implementation of Figma, Cloudinary, Miro, and Heap.
Stella & Dot - Product Design lead
Mar 2015 - Jan 2020 | San Francisco, CA (Remote)
Spearheaded the design, research, and strategy for multiple enterprise mobile and web commerce applications, enabling independent stylists to run their businesses with order management, CRM, reporting, social marketing, and integrated payment transactions.
Led full custom e-commerce site redesign, including information architecture, navigation, content, stylist profile, catalog, and product detail pages.
Facilitated user research and product team workshops to integrate Jobs- to-be-Done, StoryBrand, and Design Sprint methodologies.
Thirty-One - UX/UI Design Lead
Dec 2012 - Dec 2014 | Columbus, OH (Remote)
Designed Thirty-One’s first mobile business management app for iOS and Android, enabling their 130,000 active consultants to run their businesses on the go.
Redesigned the Thirty-One web application, Party Plan, including order management, product configuration, CRM, e-commerce, marketing, and reporting.
Identified and redesigned broken sign up and on-boarding funnels that were contributing to lost ad spend.
Sails - Founder
Mar 2012 - Dec 2013 | Chattanooga, TN
Raised funding, designed, and managed development of an iPad-based multi-cart commerce tool for the direct selling industry, including product catalog, payment processing, and social marketing.
Medium - Interactive Director
Apr 2010 - May 2011 | Chattanooga, TN
Worked with digital agency clients to determine project requirements, strategy, and goals and translated needs into project costing, timelines, and design/development deliverables.
Converted client needs into actionable prototypes, aligning clients and design/dev teams on scope, resulting in reduced overhead and revisions.
Managed design and creative direction on internal digital products.
NextRoom - Founder
Nov 2010 - May 2012 | Chattanooga, TN
Designed an app-based queuing system for medical practices, allowing practice staff to view, reserve, and load patients into open rooms and transfer to the responsible provider with notes and tags.
Enhanced Living Systems - Owner
Jul 2003 - 2011
Owned and operated a systems integration company specializing in custom audio, video, lighting, networking, climate control, and automation solutions for restaurants, offices, commercial, and high-end residential.
JRT Communities - Partner
Feb 2006 - Dec 2009
Land engineering, grading, development, city planning department approvals, and permitting for TimberCreek, a residential community development. Home plan design, management, and construction.
Ryan Arp Construction - Owner
Jan 2005 - Feb 2008
Tennessee Licensed Contractor with license for Residential, Commercial, and Industrial classifications. Built custom and spec homes focusing on quality and integrated technology packages.
Bradley County - Building Official
Nov 1997 - Dec 2004
Permitting, inspections, and zoning of residential, commercial, and industrial construction projects. Reporting to County Mayor as department head and managed department budgets, staff, and contractor relations.